How To Stay In Touch With Past Clients and Update That Aging Contact Information In 1/100th The Time
By Mark Faust

What have you done to stay in touch with some of those aging names on your data base? Are you even sure that most of the contact info is accurate? If you use ACT or Outlook, you can totally automate the process of updating your contact info. Plaxo is a service that has automated the process and eliminated 99% of the work it once took to accomplish this much needed chore.

I used to block off two half days to do this process, but recently after trying Plaxo I was able to start and accomplish 80% of the process in under 20 minutes. The program sends a template to all of your emails showing the contact information you have on them and allows them to update it themselves. Almost everyone I was concerned about, responded promptly with their respective updates, yet after a few weeks some updates are still trickling in.

Plaxo lets you know when you need to approve changes. You can allow all changes in just seconds, or disallow any individual change. The alterations are noted briefly in the notes section of each contact. All in all, I'm sure I spent less than an hour in total efforts to update most of my approximately 2100 contacts that have an email. Talk about time savings!

Now here is the kicker, would you benefit from putting a reminder in front of all those contacts about you and your business? If you have anything to do with sales or marketing and benefit from "staying in touch" with old friends and clients, then this is a must have. Plaxo allows you to customize the email note that is sent to your list. I used the standard Plaxo email message and I am betting that some of those who followed up with calls will actually lead to incremental new business. Next time I send a Plaxo update email, I will be adding a little bit about some new services and ask for a call if they'd be interested in talking, in addition to sending my updated information and the request for updates on their contact information.

This isn't just an information management tool, this is one of the easiest and most economical marketing tools a small business owner, sales or marketing focused person can use. How many sales would it take to justify the annual Plaxo investment.

Whether it’s the time or potential new business, this tool is a "No Brainer."

www.Plaxo.com